What is the primary role of a seller's representative?

The primary role of a seller's representative is to advise the seller on listing price. This involves conducting a comparative market analysis to assess the current market conditions, as well as analyzing similar properties that have recently sold or are currently on the market. This information helps the seller set an appropriate and competitive listing price that can attract potential buyers while maximizing the seller's financial return.

While finding new buyers is part of the process, it is not the primary role; the focus is on providing strategic guidance to the seller regarding their property. Managing the seller's financials is usually outside the real estate representative's scope, as that role typically falls to financial or accounting professionals. Facilitating property inspections is indeed an essential task in the selling process, but it is more of a logistical duty compared to the strategic advisory role of helping the seller determine the best listing price.